A good deal of confusion surrounds the subject of ignition coils in cars with positive earth systems. In this chapter I argue, with some diffidence, that the conventional wisdom is wrong, that a number of papers which I believe are poorly researched and misleading have been printed and disseminated, and, worse, believed, and that the errors have been reproduced and reprinted so many times that they have acquired the patina of truth. I am aware of the dangers of contradicting the dominant paradigm, because "Where no counsel is, the people fall; but in the multitude of counsellors there is safety" (Proverbs 11:14 KJV). On the other hand, "The simple believeth every word; but the prudent man looketh well to his going" (Proverbs 14:15 KJV). Moreover, "There is nothing so absurd that it cannot be believed as truth if repeated often enough" (William James 1842-1910), and "The fact that an opinion has been widely held is no evidence whatever that it is not utterly absurd; indeed in view of the silliness of the majority of mankind, a widely spread belief is more likely to be foolish than sensible" (Bertrand Russell, 1929-1970) . For experimental verification of this sort of cognitive bias, have a look at Solomon Asch's work on conformity, and Hasher and Goldstein's work on how seemingly plausible statements can be repeated and how that repetition affects one's judgement of their validity.
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